Three New Units for Big Valley

In San Jose, California, b2b tech sector consulting firm Big Valley Marketing has launched three new practices, focused on Brand Strategy, Marketing Strategy and Market Intelligence.

Big Valley was founded in 2014 and helps clients in markets such as software, AI, cybersecurity, cloud infrastructure, supply chain and digital health with their comms and marketing. The new practices' offer includes expertise, frameworks and insights: Brand Strategy will help with brand building, demand generation and corporate reputation and will be led by Scott Friedman; Marketing Strategy promises help in 'developing data-driven, insight-led strategies that align marketing initiatives with business objectives', including audience segmentation, and is led by Mel Johnson; and Market Intelligence will offer insight on 'brands, categories, competition, audiences, channels and conversations', tapping a range of methods and tools, and is led by Big Valley's founder and CEO Tim Marklein (pictured).

'Big Valley was founded to deliver the depth of expertise that technology companies need to improve their marketing and communications,' says Marklein. 'CMOs are under increasing pressure to prove marketing's value and respond quickly to customer needs, all while managing a broad array of channels and disciplines. Our expanded services will help their teams stay ahead of the market while taking a balanced approach that supports both short-term revenue goals and long-term brand and reputation building.'

The company is online at www.bigvalley.co .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.