Pricing Data and Measurement Upgrades for MikMak

In New York, eCommerce enablement and analytics specialist MikMak has upgraded its platform to provide pricing intelligence and measure omnichannel outcomes.

MikMak's platform helps brands to convert digital prospects to customers. Eighteen months ago the firm partnered with consumer data giant Circana, promising clients data on off-line sales lift from digital marketing, along with help preventing cart abandonment and converting shoppers.

The latest enhancements also include the launch of 'Ad Units' tools for its MikMak Headless Commerce API, and the integration of the Instacart API, as well as an exclusive partnership with AccelPay - a payment and fulfillment solution tailored for the alcohol industry. The firm says that combined, these additions help drive the platform towards its goals of 'advancing composable commerce, omnichannel data visibility and real-time attribution across every digital touchpoint.'

The new Pricing Intelligence Report promises marketers the data they need to take control of pricing strategy across channels, revealing 'the exact price points that drive conversion'; while the Headless Commerce API - Ad Units offering includes the display of real-time retailer data to ensure product accuracy, and the direct connection of media investments to measurable sales. The firm says it plans to launch further new features soon, including the combination of real-time shopper insights with advanced intelligence.

Founder and CEO Rachel Tipograph (pictured) comments: 'Brands today are under immense pressure to prove the impact of every marketing dollar. That's why we've built the most advanced commerce intelligence platform in the world. With these new features and integrations, MikMak gives brands the tools they need to drive profitable growth, adapt to shopper behavior in real-time and unify their global tech stack.'

Web site: www.mikmak.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.