Ipsos Buys China's GDMR

Ipsos has acquired Chinese market research company Guangdong General Marketing Research Company Ltd. (GDMR). GDMR will become part of Ipsos China, making the latter the third largest Chinese survey based MR agency.

Founded in 1995 by Mr. Simon Tian, the company General Manager and majority shareholder, GDMR has 125 full-time employees principally based in Guangzhou (and also in Beijing, Shanghai and Chengdu), and generated revenues of Euros 2.3m in 2004, ranking it in the country's top ten survey-based market research companies.

The acquisition is Ipsos' third in China, following those of Links in 2000 and FAMS in 2002. Ipsos China is managed by Lifeng Liu and headquartered in Beijing with Offices in Guangzhou and Shanghai. The GDMR acquisition brings its total to 375 full-time staff in the country.

Ipsos is online at www.ipsos.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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