As Chief Innovation and Product Development Officer, Sandro is part of the global leadership team at Ipsos SIA & Synthesio, where he oversees innovation in the domain of Semantic AI and analytic frameworks applied to digital consumer data. Here he talks to MrWeb's Nick Thomas about partnering with MIT to study user-based innovation; Topic Modelling; linking together social media analysis with sales and search data; and how machines and humans can complement each other in different areas.