Ireland's RED C Acquired by Business Post Group

In Ireland, RED C Research has been acquired for an undisclosed sum by one of its clients, the Business Post Group.

Dublin-based RED C, which was founded in 2003 by former Lansdowne Market Research executives Richard Colwell and Sinéad Mooney, offers quant and qual projects to a wide range of clients, while also running monthly polls for the Sunday Business Post. In 2016, the firm opened a UK office, in Soho, London, as a joint venture between the agency and former Future Thinking MDs Richard Barton and Charlotte Butterworth.

RED C will now join the Business Post Group, alongside the latter's news title and its events and conference company, iQest and Business Post Live. The agency will act as a lead company in the group's Data and Insight division and will also work with other businesses in both the Business Post Content and Business Post Experiences divisions. RED C will continue to operate as an independent company within the group, under the existing management team led by Colwell and Mooney, and Richard Barton and Charlotte Butterworth, the UK Joint MDs.

Colwell comments: 'Combined, we believe there are huge opportunities to drive growth and expansion in new markets and sectors, while providing even better industry leading business insight and services to current clients. We have worked with the Business Post since our early founding and over that time we have found that the two businesses have similar values and vision that provide a great fit for the future. They are also a great team of people to work with'.

Web sites: www.redcresearch.com and www.businesspostgroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.