Behaviorally Promotes and Hires in Chicago

US-headquartered shopper and digital marketing consultancy Behaviorally has expanded its Chicago team with the appointment of Julie Jimoh as Vice President, Client Development. She takes over from Joe Corace, who has been promoted to SVP.

Behaviorally combines a proprietary behavioral framework with insights and category expertise to help clients define and diagnose the factors influencing consumer purchasing. Jimoh joins with almost two decades of MR sector experience. Most recently she was Senior Research Director at boutique agency Glass, and before this she served as Senior Quantitative Research Director at C+R Research. Earlier she was a Director at 2CV, and an Account Executive at BrainJuicer (now called System1), having begun her MR career at Synovate (acquired by Ipsos in 2011). Her expertise includes packaging and shopper research, as well as building client relationships.

Corace comments: 'With her substantial expertise in market research and client service, Julie will undoubtedly enable us to maintain our commitment to delivering exceptional service to our clients and propelling our company's growth. Her enthusiasm for cultivating strong relationships with clients and comprehensive insights knowledge make her an excellent fit for our team'.

Web site: www.behaviorally.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.