Two Join London's Acacia Avenue

London-based full service agency Acacia Avenue has appointed Livon (Liv) Yeow as Quant Director and Rachel Bard as an SRE.

The firm's work is grounded in behavioural science, with semioticians, discourse analysts and data scientists all helping to dig deeper into consumer motivation, rather than relying on verbal response alone. It advises on areas including brand strategy and purpose, creative development and message testing, segmentation, reputation management and sustainability, ad pre-testing, market sizing and pricing.

Bard has worked at See Research for two years, initially as an RE and recently an SRE; and earlier served a one-year internship at L'Oréal. Yeow joins from CrowdDNA where she has worked as an AD for the past two years, and before that worked at firms including MetrixLab, 2CV and Ipsos. She has also worked as a fitness instructor and personal trainer, and for the last seven years part-time for her own venture LivLife BIGGER as a Transformational Coach, Nature & Safari Guide and Experience Facilitator.

The company said on LinkedIn it was 'thrilled' to expand the team and that the two hires 'haven't arrived a day too soon to embrace the mid-summer rush'.

Web site: www.acacia-avenue.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.