AdImpact Launches TV Intelligence Platform

Advertising data company AdImpact has launched an industry-wide TV intelligence platform, building on its existing political ad intelligence offer and bringing clients market intelligence at the local level for broadcast, cable and CTV advertising.

AdImpact tracks and analyses advertising data in real time, across media channels including traditional, digital and emerging platforms. Its system captures data for more than 88,000 brands and advertisers, including more than one billion TV ad occurrences each day. The Platform spans all 210 US DMAs, promising a clear view of the regional or national television landscape, with near real-time insights into industry verticals, advertisers, spend and impression data. This includes market share by advertiser, network, station, app and DMA.

Three months ago the firm partnered with Yahoo, allowing the latter's DSP to offer improved targeting and political audience segmentation for activation across local and national campaigns in election year.

The new service benefits from access to AdImpact's local ad catalog which features more than 1.5 million unique creatives and more than 320 advertiser subcategories. A customizable interface brings creative, impression and spend data into a single view, to help users measure the incremental reach of unique audience segments, and address specific business challenges.

Don Norton (pictured), the firm's General Manager, Data Solutions comments: 'As the television landscape continues to evolve, advertisers demand real-time insights into the markets and channels they're investing in. The introduction of our user-friendly platform will equip advertisers and media owners with the insights they need to make smart business decisions across traditional and streaming environments'.

Web site: www.adimpact.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.