New Quant Director for The Forge

Strategic insight consultancy The Forge, which has offices in London and Amsterdam, has appointed Michael Martin as a Director in its Quantitative practice.

The Forge was founded in 2013 by Simon Garnett, Steven Melford, Karl Miley and Ben Glassock, and brings together consumer insight and commercial expertise to develop customer-driven business strategy programmes.

Martin has run his own boutique agency Insight Inside for the past fifteen years, and before that worked as a Director at WPP firm Added Value. In his new role he is responsible for growing The Forge's demand spaces practice, and helping clients with growth strategy, portfolio strategy, brand positioning and innovation.

'We are very excited to announce that Michael is joining the business' states co-founder Miley. 'His 30 years' experience building and applying quantitative consumer frameworks will add tremendous value to our demand spaces clients. And his entrepreneurial spirit is the perfect fit for our flat, director-only business model'.

Web site: www.thisistheforge.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.