Senior Sales Promotion for Glance

French measurement firm Mediametrie has promoted Laura Freydier Dubreul to Regional Sales Director for its international division, Glance .

Glance was previously known as Eurodata TV Worldwide, and was boosted at the beginning of this year when the Group's UK subsidiary TAPE Consultancy was added to it. Glance originally focused on two areas, audience performance and content scouting, and has recently added a third, strategic advisory. The division operates across the world, covering linear TV and digital platforms (SVOD & AVOD/FAST) across 'all' genres including sports and kids. In all, Glance provides official TV ratings for more than 7000 channels in more than 120 territories, and tracks the latest TV and online content and trends in nearly 50 territories.

Freydier Dubreul joined the company four years ago as a Sales Manager on American accounts, and will now take charge of Glance's commercial direction in the Americas, the United Kingdom and the Nordic countries. The group says this wll help ensure consistency across territories, which is crucial 'due to the major role played by content production studios, both in the US and the UK'.

She is supported in her new role by Carol Hugues Hallett, based in London and responsible for commercial operations in the UK and Nordic countries, and by Léa Moreau and Sixtine Wurtz, responsible for the Americas.

Glance SVP Frédéric Vaulpré comments: 'Laura has been a prominent ambassador for our solutions, and I congratulate her for that. Our services and offerings on both sides of the English Channel becoming increasingly integrated, I am delighted to be able to provide additional synergy and efficiency in analysing the global television and video markets. This will reinforce our response to our clients' needs, be it international broadcasters, platforms, production companies, rights holders, and distributors'.

Médiamétrie Group emplys around 800 people and in 2023 reached turnover of EUR 104.1m. Web sites are at www.mediametrie.fr and www.glance-mediametrie.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.