StackAdapt Expands Brand Lift Offer

Toronto, Canada-based multi-channel advertising platform StackAdapt has added Self-Serve Brand Lift capabilities, allowing marketers to quickly create in-platform studies.

Media buyers use StackAdapt's demand-side platform (DSP) to plan, execute and optimise ads across devices and publishing partners, with built-in measurement capabilities. The firm launched the self-service footfall attribution solution last year, allowing US-based brick and mortar advertisers to quantify the influence of online advertising on off-line visits. Since then it has partnered with B2B web site visitor ID specialist Lead Forensics to expand its Account Based Marketing targeting and measurement solution in the EMEA and Canada; teamed up with omniscreen video measurement provider Samba TV; and announced senior hires including a Chief People Officer, CMO, VP Global Analytics and Insights, Head of Retail Media, Head of Political and CFO.

The new Self-Serve Brand Lift, available globally, allows advertisers and agencies to create and execute brand lift studies directly within the StackAdapt platform, for real-time insights into campaign performance and audience perceptions at every stage of the funnel. The firm says it is low cost, accurate and fully customizable. Vijay Sridharan (pictured), Senior Director of Product at StackAdapt, says the launch 'gives advertisers the ability to gain critical, real-time insights with unprecedented speed and flexibility'.

Web site: www.stackadapt.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.