Relo Launches College Football Sponsorship Solutions

In the US, sponsorship analytics platform Relo Metrics has announced the launch of a suite of solutions tailored specifically for college sports sponsorships, as new commercial opportunities open up for this level of the game.

Relo is headquartered in California and was formerly known as GumGum Sports. The firm helps brands track sponsor exposure across live broadcasts, posts on social media, and streaming platforms, delivering insights through a single interface, with computer vision models used to detect and track every logo visible to audiences during game play and thus determine ROI for each sponsor. Last November the firm expanded its broadcast viewing and valuation data into EMEA and Asia Pacific, and this summer it unveiled an in-venue analysis solution promising sports properties and their partners 'a robust and holistic measurement of in-stadium / arena assets'.

Census for College Football will showcase broadcast and streaming viewership and all on-camera asset values, alongside the big 6 professional sports which are already available on the platform. The company says the new solution is launching in time for the start of the 2024 college football season, closely following the NCAA's recent approval of commercial sponsorship for all 'regular-season football games' - and will revolutionize how brands, colleges and conferences measure, optimize and maximize their investments across the Power Four conferences. All data concerning the Power Four will be added to Relo Census, a tool launched last year allowing stakeholders to benchmark performance, identify market trends and gather real-time competitive intelligence.

CEO Jay Prasad (pictured) says the 2024 college football season 'marks a transformative moment in sports sponsorship', explaining: 'With the new rules and opportunities emerging in the college sports arena, conferences, media companies and brands need actionable data more than ever. Our platform not only tracks the effectiveness of sponsorships in real-time but also offers the strategic insights brands need to stay ahead in this competitive space'.

Web site: www.relometrics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.