Havas Buys Data Agency DMPG

Marcoms group Havas has acquired data agency DMPG, giving its clients access to capabilities that deliver and measure the business impact of omnichannel marketing. DMPG will join Havas Media Network's data, tech and analytics consultancy CSA.

DMPG was founded in 2013 by Steve Carrod (pictured left) and Tom Marianczak (pictured centre), and is a certified partner of Google, Adobe and other major tech players. Its offer includes CX strategy, digital analytics design and implementation, experience optimisation, and support with data activation across channels. These services will now be added to CSA's existing expertise in using advanced technology to help clients generate actionable insights from their data. The division was launched last year and includes more than 400 data experts across more than twenty countries.

In the new structure, Marianczak will remain in his role as Head of Technical Services. Carrod will remain MD of the integrated unit and will report to Chris Attewell, CEO of Search Laboratory - another Havas acquisition in the space, from 2021 - and CSA lead in the UK. 'The importance of first party data coupled with the role media agencies now have versus previous years means we need to get closer to media agencies' says Carrod. 'Connecting the customer journey is incredibly important to us and to Havas Media Network UK, so we're delighted to find a natural home'.

Patrick Affleck (pictured right), executive sponsor of the acquisition and CEO of UK and Ireland for Havas Media Network UK, states: 'As brands accelerate their own transition to being more customer-centric organisations, DMPG will help our clients design and execute more connected customer journeys and experiences that lead to improved business performance'.

Web sites: www.havas.com and www.dmpgteam.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.