Political Targeting Partnership for StackAdapt

Toronto-based ad platform StackAdapt has announced a direct integration with voter and consumer data provider L2, which enables political advertisers to create, launch and activate voter audiences in a few hours - allowing agile responses to political developments.

L2's national voter contains nearly one thousand segments for traditional and digital targeting, accessible without downloads as the firm uses a web-based DataMapping interface. StackAdapt is a multi-channel programmatic advertising platform which in the last eighteen months has launched a self-service footfall attribution solution, partnered with omniscreen TV measurement provider Samba TV and made multiple senior hires including June Sung last month as VP Global Analytics and Insights.

The new integration allows advertisers to quickly create custom voter segments on the L2 platform based on data points including party affiliation, political districts, demographics and voting history, and push them directly into StackAdapt. The firms say this 'keeps campaigns agile and responsive to real-time developments'. Clients of the integrated service can also turn to StackAdapt's Incremental Reach Forecasting and Measurement tools to help prioritize and justify budget spend, and to maximise campaign impact.

StackAdapt Head of Political Mark Positano (pictured) comments: 'Political advertisers must connect with the right voters quickly, especially during the intense pace of an election cycle. Our integration with L2 enables immediate audience activation, enhancing both operational efficiency and campaign effectiveness'.

Web site: www.stackadapt.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.