CMB to Offer Tailored AI / Human Solutions

US-based strategic insights firm CMB has launched a range of tools called AI + HI Solutions, combining AI with the firm's longstanding research and insights consulting expertise.

Formerly known as Chadwick Martin Bailey and owned by corporate engagement solutions firm ITA Group since 2017, CMB is a custom market research and consulting company based in Boston, MA.

The new AI + HI suite (Artificial Intelligence + Human Intelligence) addresses common pain points for business leaders, customising the precise role of AI in each solution according to the requirement - CMB says this helps clients uncover deeper consumer context without the risks of inaccurate data and interpretation. Chief Executive Jim Garrity (pictured) comments: 'Executive leaders and consumer insights professionals face increasing pressure to deliver innovative solutions to complex business challenges. Our AI + HI Solutions leverage cutting-edge AI technology - from GenAI driven interviews to AI-powered analysis - enabling teams to unlock deeper consumer insights and make more informed, impactful decisions'.

VP Product Development Richard Scionti adds: 'We recognize that our clients are looking to accelerate their adoption of AI, but often in risk-averse environments that make it difficult to move quickly. By leveraging our in-house AI expertise along with our senior consultants with deep industry knowledge, we are able to build solutions tailored to our clients' specific needs. These solutions are rigorously tested, security-vetted, and piloted to ensure our clients fully harness the power of AI without the risks that typically hinder large organizations'.

Web site: www.cmbinfo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.