Phase 5 Adds Brand & Comms Practice

In Toronto, Canada, MR and consulting firm Phase 5 has announced the launch of a new Brand & Communications practice, led by company Partner Michael Dolenko and complementing existing practices focused on CX, UX and Innovation. The firm is also relaunching its brand.

Phase 5, which also has offices in Minneapolis and Ottawa, says the enhanced services and its new brand positioning Drive Bold Decisions reflect 'the growing need for businesses to adapt quickly and decisively in a competitive environment'.

The new Brand & Communications practice aims to help clients build and refine brand identity, positioning and long-term strategies.

'By solidifying our capabilities in Brand and Communications Research' says Dolenko (pictured), 'we help clients define and refine their brand's positioning, ensuring messaging is compelling, and building emotional engagement with audiences'.

Web site: www.phase-5.com .