YouGov Promotes from Within for New UK Chief

YouGov has promoted William Ullstein to CEO in the UK, leading the firm's UK commercial and research teams and driving strategy.

YouGov has offices in the UK, the Americas, Europe, the Middle East, India and Asia Pacific. Its 'Living Data' platform draws on analysis of feedback from 26 million registered panel members worldwide, and feeds into offerings such as Profiles, BrandIndex and CategoryView.

Ullstein joined the business in 2015 to set-up the account management function, leading personally on YouGov UK's top accounts - since then he has create and developed a number of new areas including running the commercial arm of the company's self-serve platform, spearheading commercial response to Covid-19 and broadcasting weekly webinars to tens of thousands of clients worldwide. He also set up a new global product line, YouGov Advertising Solutions, in 2019, taking the company into the world of ad tech and first party data enrichment.

Ullstein says he is 'focused on building on YouGov's history of cutting-edge of research innovation, up-skilling its teams where required and using the combined power of its awesome data, technology and people to create extraordinary value for its clients'.

He reports to YouGov Chief Commercial Officer Tom Fisher, who comments: 'William's experience and leadership has benefited many of our biggest clients across the world and he has proven repeatedly his ability to deliver the necessary business metrics, while bringing the people on a journey with him. William is a natural innovator who is taking charge of our UK operations at a transformative time for data insights. He understands how clients benefit both from big strides - such as YouGov's acquisition of Yabble - as well as smaller steps such as making us the most of technology to improve efficiency with behind-the-scenes processes. I am excited to have him leading our UK operations'.

Group home page: www.yougov.com .