Thinks Insight Appoints 2CV's Gould as an AD

London-based consultancy Thinks Insight & Strategy has appointed former 2CV researcher Ellie Gould as Associate Director - Quantitative.

Research firms BritainThinks and its subsidiary WorldThinks combined early in 2023 under a single brand, Thinks Insight, bringing together their expertise in political, corporate, nfp and reputation research. BritainThinks co-founder Viki Cooke is now Chair of Thinks Insight while Ben Shimshon is now CEO.

Gould (pictured) spent two and a half years as a Media Assistant and Media Executive at legendary perfumier Chanel, then joined London-based consumer research 2CV in May 2019 as an SRE - she was promoted to RM and then in October 2021 to AD. Her experience spans commercial and social research, including international brand tracking and supporting commercial clients to reach their inclusivity goals. She brings expertise in analytical techniques including segmentation, conjoint and Max Diff and in addition to beauty and fashion has worked in the transport, FMCG and consumer finance sectors.

Also in October the firm promoted Anna Norén to Senior Director, and hired Kemal Yigit Achikbash as a Research Assistant.

Web site: www.thinksinsight.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.