iSpot Appoints CTO

US TV ad impact measurement company iSpot has appointed former DocuSign engineering leader Nipun Dureja as its new CTO.

iSpot's Unified Measurement Platform helps marketers measure the reach and frequency of cross-platform TV ad campaigns - including both linear TV and more than 400 streaming platforms - in a single dashboard. De-duplicated reach and frequency data covers households, traditional person-level demo segments and advanced audiences. Just over a year ago iSpot acquired TV ad impact measurement company 605, and in January the platform was enhanced with the addition of a dedicated streaming measurement offering, with metrics for tracking audience consumption of CTV advertising.

Dureja (pictured) served as Global Vice President - Head of Product Engineering at DocuSign over a four-year stay, and before that held VP Engineering roles at Smartsheet and Providence Health and Services. Between 2005 and 2015 he worked in development roles at Microsoft, Amazon and Salesforce. In his new job, based in Seattle, he will oversee iSpot's engineering, quality assurance, infrastructure, security and data science teams.

Web site: www.ispot.tv .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.