Fitzpatrick to Lead New Pureprofile Innovation Team

Data firm Pureprofile has announced a new product innovation team, charged with developing a pipeline of data technology solutions with an AI focus. The team will be led by Niamh Fitzpatrick, with the new title of Chief Product Officer.

The company offers online research solutions for agencies and brands, and operates the Audience Builder platform which hosts panels for a number of global partners. Founded in 2000, it now operates in North America, Europe and APAC.

The new team will be based in Pureprofile's Surry Hills, New South Wales headquarters and will comprise engineers, product managers and product marketing specialists - the firm expects to add new hires to it in 2025.

Fitzpatrick joined the business in 2020 from Facebook, where she was Head of Asia Pacific Partner Management, and previously worked in product strategy and as Technology Director and Development Manager for the media division at Fairfax Digital. She is joined in the new division by Sugumar Supramaniam, who is promoted to Product Director after four years with the company in the role of Senior Product Manager.

To start, the team will develop a suite of AI-driven tools and innovative video survey capabilities, which the firm says 'will expend its offerings in the next few weeks'. It then promises more products in early 2025, 'including some first-in-market solutions'.

CEO Martin Filz comments: 'Over the past four years, we've steadily transformed into a technology-focused business, shifting our client offering from managed services to platform-based solutions and from a survey business to a data-driven business. New product development is now critical as we roll out automated client solutions and integrate AI tools into our roadmap. We're fortunate to have a product leader of Niamh's calibre leading our new team, and we're thrilled to appoint her as Chief Product Officer. Supported by increased investment, Niamh and her team will be central to driving our future growth'. Fitzpatrick herself adds: 'Data and insights are essential for informed corporate decision-making, and technology is increasingly crucial in helping businesses understand their consumers. With AI and new technologies unlocking innovative ways to uncover and communicate data, we have an incredibly exciting development program ahead'.

Web site: www.pureprofile.com .