US-based digital ad tech company PubMatic has promoted Harpreet Kallah to Associate Marketing Director, UK & MENA.
PubMatic's platform allows digital content creators across the open Internet to control access to their inventory and provide marketers with addressable audiences across ad formats and devices. In September '22 the firm acquired media measurement and reporting platform Martin and in May this year it enhanced its Connect cross-media targeting platform through a partnership with Adsquare, integrating the latter's location intelligence.
Kallah (pictured) joined the firm in 2022 as Senior Marketing Manager, EMEA and has helped to drive its market presence across Europe. In her new role, she will lead strategic marketing efforts across the region, working closely with the company's local commercial teams and Global Marketing team.
She continues to report to Maria Shcheglakova, Marketing Director EMEA, who comments: 'Harpreet constantly looks to raise the bar, both within her own work as well as elevating those around her. Her new position as Associate Marketing Director, UK & MENA is a reflection of her passion for delivering the highest possible quality for our clients as well as her skills as an effective leader'.
The company also reported results for the third quarter, with revenue up 13%.
Web site: www.pubmatic.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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