AudienceProject Brings in VP Partnerships

Danish audience measurement solutions firm AudienceProject has appointed former Google and Nielsen employee Ben Samuel as Vice President of Partnerships.

The firm employs around 70 people in offices in Northern Europe, Ukraine and India. It became the official supplier of audience metrics for currency body Media Metrics Finland in 2020, replacing Comscore, and has recently extended a partnership with Google promising marketers 'accurate and holistic' measurement of YouTube campaigns.

Samuel (pictured) will lead the team developing and expanding the company's partnerships with leading media platforms. He brings more than two decades of experience from the ad industry, including six most recently at Nielsen as VP Sales EMEA for Marketing Effectiveness; and seven earlier at Google as Senior Account Director for DoubleClick UK and then as Head of Platform Sales - AU/NZ. He has also worked at PHD, Innovid, DoubleClick and the Australian Associated Press (AAP).

CEO Thomas Gregers Honoré comments: 'I'm delighted to welcome Ben to the team. This appointment marks the next chapter in our growth journey, and with his extensive experience and expertise in media and measurement, I'm confident he will be a great asset to AudienceProject'.

The firm has recently appointed three new Partnership Directors - Jasmin Metz, Robert Singleton and Stefania Fussi - and last month teamed up with Disney+, the streaming division of the entertainment group, to offer advertisers independent data on campaign reach, frequency and impact.

Web site: www.audienceproject.com .