Further Investment for Predictive Testing Firm Orchard

In Chicago, social media-based product and message testing firm Orchard has secured an unspecified amount of investment, for use in accelerating its growth, enhancing the speed and accuracy of its analytics offerings and Orchard Index scoring algorithm, and developing new solutions.

Founded in 2018, Orchard uses behavioral data and predictive analytics to help clients with new product concept and marketing message tests 'in the wild', getting them 'as close to real consumer mindsets as possible'. The firm contrasts this with survey-based tests which it says leave a significant 'say-do gap'. Its proprietary Orchard Index score is used to benchmark results from social media testing against a decade of industry norms.

The funds came from Thornapple River Capital. Orchard CEO and President Rashed Chowdhury (pictured) comments: 'I'm very proud of what the Orchard team has been able to accomplish to-date in pursuit of our mission to disrupt traditional market research and transform how brands innovate and go-to-market with higher rates of success. We're excited to partner with Thornapple River Capital to fuel our next stage of growth'. Genesis Guanga, Managing Partner of Thornapple says Orchard is 'the tool every brand will need to quickly navigate and respond to the ever-changing landscape of product innovation and consumer behavior, while allowing companies to get more out of their R&D and marketing budgets'.

Web site: www.orchard-insights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.