Veritonic Refines Tools for New Reality of Podcasting

Audio research platform Veritonic has upgraded its solutions for the analysis and optimization of the audio performance of video podcasts. The firm says this reflects the rise of 'platforms like YouTube' to dominate the podcast space.

Veritonic's audio research and analytics platform helps creators, brands and advertisers test and measure the ROI of their assets and campaigns pre-market, in-market and post-campaign. The firm says that in a 'transformative shift', YouTube and other multimedia platforms are emerging as the dominant destination for podcast consumption, requiring its clients to understand how their audio content 'resonates within the video podcast environment'.

The firm's platform now promises 'a comprehensive view of how audio performance influences listener engagement and sentiment when paired with video' - including assessment of tone, emotional resonance and content effectiveness. Its Video Podcast Audio Analytics solution offers cross-platform, second-by-second analysis, and reports on 'Audio-Visual Synergy: how the combination of video and audio affects listener engagement, retention, and sentiment'.

Korri Kolesa (pictured), Veritonic's COO, says the surge in popularity of video podcasts is 'reshaping the industry'. She comments: 'With video now playing such an integral role, it's crucial for creators and brands to understand the nuances of their audio content. Veritonic provides the tools to not only measure audio impact, but to optimize it in the context of video podcasts. This ensures that both content creators and advertisers can make data-driven decisions that enhance viewer engagement and brand awareness'.

Web site: www.veritonic.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.