Pureprofile Hires Leader for its Growing UK Business

Australia-based data and insights firm Pureprofile has appointed Emily Beach as Head of Data & Insights UK, reflecting strong demand for its solutions in the country.

The company offers online research, profiling and targeting solutions for agencies and brands, and operates the Audience Builder platform which hosts panels for a number of global partners. Founded in 2000 and based in Surry Hills, NSW, it now operates in North America, Europe and APAC. For the third quarter of this year it reported revenue up 13% to $AUD 13.9m, with growth outside Australia particularly strong.

Pureprofile now says the UK market 'has emerged as a key driver of its global success', with the last year seeing 'partnerships with leading UK brands and agencies' and the launch of products designed specifically for the region. Beach brings more than eighteen years of experience in the research industry, most recently as a Sales Director at Dynata, and earlier as Client Development Director at its predecessor company Research Now.

Tim Potter, the firm's Managing Director for the UK, EU and US, states: 'The UK has become a vital market for Pureprofile, and our growth here is a testament to the strength of our solutions and the trust our clients place in us. Emily's appointment is an exciting development as we aim to deepen our relationships with UK businesses and deliver even greater value to our clients'.

Web site: www.pureprofile.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.