Director Hire for Ironwood Insights

In Chandler, Arizona, full service MR firm Ironwood Insights Group (IIG) has announced the appointment of ISA Group veteran Jeff Spitzer as Director of Account Management.

Founded in 2017, Ironwood offers data collection and insights capabilities including research design, qual and quant data collection, data processing, analytics, reporting and dashboards / visualization. In February this year it announced the acquisition of Maryland-based qual provider The Research Group and its focus groups and recruiting division Observation Baltimore; and announced a growth strategy focusing on diversifying services, technological innovation and the appointment of experienced specialists to its team. The first two of these, also announced in February were Jeb Bullis to lead the expansion of its Ironwood Online offering, and Stuart (Stu) Cohen to grow its full service division.

Spitzer's arrival is intended to further accelerate its expansion plans. He spent eleven years at The ISA Group as Vice President of Client Service and latterly Senior Director of Sample Services, and before that seven years apiece at Universal Survey and Research Data Design. His expertise includes fostering strong relationships, team development, strategic planning and problem-solving, and he has also served two terms as President of the Northwest Insights Association Board of Directors.

Web site: www.ironwoodinsights.com .