New Board Advisors and Partnership for Behavix

Behavioral data specialist Behavix Inc. has added three to its Board and announced a partnership with MR data platform Datality. The new advisors are Ipsos veteran Gareth Deere, former Comscore and Verto Analytics researcher Vinayak Nair, and former SSI / Dynata exec Nicolas Nore.

Behavix's proprietary technology allows MR firms and app/web publishers to collect opt-in-based behavioral data from a wide range of consumer devices - it is then processed, enriched and delivered back to panel companies, providing them with deep behavioral profiles of their panelists.

Deere (pictured, top) is based in London and spent twenty years at Ipsos - recently as Service Line Leader for Social Intelligence and Analytics and as Director Strategic Accounts - before leaving a year ago to co-found a consultancy called Yieldshift. He will now work with Behavix' sales teams specifically in the MR, finance, technology and media verticals.

Barcelona-based Nore (middle) started campaign management service Panel SOS a year ago. He was previously Director of Client Development EMEA at InnovateMR, and before this spent a dozen years combined at SSI and then Dynata. Earlier, he was a Key Account Manager at Quest International and Business Development Manager at WebSideStory. In his advisory role he will support Behavix' panel ecosystem build-out.

Nair (below) is located in Toronto, Canada an brings seventeen years' experience in MR, audience measurement and analytics. His work at Comscore and Verto - the latter headed up by Behavix CEO and co-founder Hannu Verkasalo - involved leading the build out of patented measurement solutions, and he recently led the Amazon Ads analytics and insights teams supporting clients in Canada and Brazil. He will now help to support Behavix clients as a Strategic Data Advisor.

Verkasalo comments: 'We are honored to have Gareth, Nicolas and Vinayak join Behavix. Their combined expertise and visionary leadership will be instrumental as we continue to revolutionize the market research landscape with our solutions that are all about democratizing how behavioral data can be collected and used'.


Datality is a decentralized marketplace for market research data. Behavix' global cross-device clickstreams will now be integrated into the platform allowing clients to seamlessly purchase and integrate enriched, 'analyst-ready' behavioral data for various applications, including path-to-purchase studies, consumer and competitive intelligence, consumer segmentation, and brand lift analyses. Datality CEO Clint Taylor comments: 'Partnering with Behavix enhances our platform's capabilities, providing clients with unparalleled access to comprehensive behavioral data globally', while Verkasalo says the deal 'amplifies our mission to democratize behavioral data, offering clients unprecedented insights and fostering data-driven decision-making'.

Web sites: www.behavix.io and www.datality.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.