Steuer Joins Simulmedia in Chief Scientist Role

New York-based video campaign delivery and analysis firm Simulmedia has appointed former Omnicom and TiVo exec Jonathan Steuer as Chief Scientist, charged with setting long-term scientific vision and strategy including machine learning, AI and data-driven advertising innovation.

Simulmedia's Performance TV suite is powered by a patented, AI-driven TV+ analytics and activation platform and delivers targeted video ad campaigns across all streaming and linear channels for more than 100 top brands. It claims to be 'the only company to guarantee campaign performance, whether the goal is reach, custom targeting, or ROI'. In November it launched Skybeam, a CTV ad platform which it says is 'designed to make high-impact TV campaigns accessible to everyone'.

Steuer (pictured) replaces Ken Rona who took the role a year ago and is now working as a consultant. His experience includes working as Chief Research Officer at Omnicom Media Group, where he led the development of advanced TV measurement methodologies and delivered data-driven video investment strategies for major advertisers; as EVP of TV Strategy and Currency at VideoAmp, helping to drive new cross-platform audience measurement standards and develop alternative media currency solutions; and earlier in his career as Chief Research Officer at TiVo, where he developed innovative methodologies for measuring time-shifted viewing and audience engagement.

He is also active in US-based media metrics body CIMM and is the co-author of two of its key research papers, the second due out this month. He holds a PhD in Communication Theory and Research from Stanford University. In his new role, working closely with the Product, Engineering and Data Science teams, Steuer will form part of Simulmedia's executive leadership team and report directly to CEO Dave Morgan.

'Jonathan is one of the brightest minds in TV and CTV advertising research and a proven innovator' says Morgan. 'His ability to rethink how we measure and optimize campaigns across these platforms has had a transformative impact on the industry. We're thrilled to have him join Simulmedia to help push the boundaries of what's possible in cross-channel advertising'.

Web site: www.simulmedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.