EyeSee Appoints Head of Sales and Marketing

Johan Vrancken, formerly CRO at video insights firm Nailbiter, has joined Ghent, Belgium-based behavioural consumer research tech firm EyeSee as Head of Sales and Marketing.

EyeSee was launched in 2012 as a webcam-based eye-tracking business, but now focuses on providing tech-enabled behavioral research, combining implicit and explicit methods for healthcare, tech and media clients. The firm has offices in Mexico City, Singapore, New York, London, Paris and Belgrade, and last month launched an AI-powered Predictive Eye Tracking method, forecasting visibility and attention metrics for packaging and other visuals.

Vrancken (pictured) brings experience from more than two decades in sales, marketing, and strategy development, most recently as Chief Revenue Officer of Nailbiter, a quant behavioral agency specializing in shopper and consumer-generated video insights.

Web site: www.eyesee-research.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.