PSB Insights Promotes Frank to CEO Role

In Washington, D.C., WPP-owned research and strategic consulting firm PSB Insights has promoted Christopher Frank to serve as its new CEO, succeeding Dave Gordon.

Originally Penn, Schoen and Berland Associates and now known as PSB Insights, the firm was acquired by WPP in 2001 and provides research-based consultancy to help corporate, entertainment and political clients optimise their communications strategies. Headcount is now just over 100.

Frank brings to the role more than 25 years of research and leadership experience, and is promoted from Chief Client Officer just nine months after joining the firm. He began his career at Accenture, then moved to consulting firm Guideline in 1992 as a Practice Leader. From 1998 he spent a decade as Senior Director, Corporate Market Research at Microsoft, then fifteen years as a VP at American Express. He has been published in the Harvard Business Review, Fast Company, Forbes, Inc., TEDx and Fortune; is the author of Drinking from the Fire Hose and Decisions over Decimals; and since 2015 has served as an Adjunct Professor at Columbia University.

'Chris has been instrumental in shaping PSB's strategic direction since joining our team' says Gordon, who spent three years in the CEO role. 'His impact has been immediate and significant, from strengthening client relationships to driving key operational improvements'. Dominic Grainger, WPP's CEO Specialist Communications, adds: 'Chris' accomplishments as a thought leader, combined with his decades of experience at global iconic brands, reflects intense curiosity, originality of thought, and strategic ingenuity, making him the ideal candidate to lead PSB'.

Frank himself comments: 'Our focus at PSB is squarely on understanding consumer choice to empower smart business decisions. My background in decision-making, coupled with our analytics team's deep expertise in consumer choice, puts PSB in a unique position to enable our clients to make smarter decisions to drive commercial outcomes, build resilient brands, and innovate their product offerings'.

Web site: www.psbinsights.com .