Co-founders Change Roles at Audience Group

Brisbane, Australia-based ad agency Audience Group has announced senior changes including the appointment of co-founder and Director of Strategy James McDonald as its new MD, while Tom Evans - also a co-founder and MD for the past nine years - moves to a COO role and will focus on recruitment and innovation.

Established in 2016, Audience Group helps clients identify and target high potential buyers of their products and services, tapping observed, behavioural data fused with psychographics and buying intent data, to understand audiences. Its client base is strong in the hospitality industry, national not-for-profit organisations and medium-sized businesses.

Following the changes, McDonald will aim to 'supercharge the agency's expansion efforts' and promote its dedication to evidence-based advertising, including predictive analytics and advanced modelling solutions to help 'align advertising with business goals'. The firm is also a longstanding advocate of attention metrics. Meanwhile Evans (pictured) says that as COO he can 'focus relentlessly on scaling our capabilities, continuing to bring the right people on board doing exactly the right things, and ensuring we continue to innovate'.

Quoted on www.mumbrella.com.au , Evans adds: 'As Brisbane's biggest independent media agency, and certainly one of the larger indies nationally, it's critical for us to remain agile and competitive. We've established the capability to rapidly generate media mix models and predictive analytics - tasks that once required hundreds of hours - reducing costs significantly, without compromising data privacy'.

Web site: www.audiencegroup.com.au .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.