AI Upgrades for B2B Intent Data Firm pharosIQ

pharosIQ, a B2B marketing intelligence and lead generation specialist based in Philadelphia, has upgraded its intent data and prioritization solutions with AI models, to help clients target high-value opportunities, speed up conversion and gain real-time actionable insights.

pharosIQ converts first party intent data on business buyers into 'impactful engagements', connecting B2B technology and service vendors with in-market buyers. Its AI 'ecosystem' combines an extensive B2B content library and an email engagement system.

The company says the new tools simplify complex buyer journeys to promote meaningful engagement and measurable results for its customers. Further AI features are planned for a launch in the Spring, including integrated regional intelligence and corporate hierarchy recognition for more precise global account targeting and expanded match lists; improved understanding of business roles including recognition of global job title variations and industry-specific nuances, to help optimise targeting; and 'transformed' content classification, to provide industry-wide content insights and recommendations.

CEO Jeffrey Rokuskie says of the company's recent AI additions: 'From enhanced account intelligence and context-aware content classification to deeper persona insights, we've focused on precision, relevance, and scale. This ensures our customers can surface actionable buyer intent signals that are actioned across our full-funnel suite of lead generation tactics and confidently make data-driven decisions'.

Web site: www.pharosiq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.