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Adwanted and Work Research Team for Consulting Launch

January 31 2025

Advertising sector tech and information group Adwanted has launched a consulting division, the result of a strategic partnership between its UK business and b2b media brand consultancy Work Research.

Greg GrimmerAdwanted Group focused on the US and France until acquiring British firm Mediatel in 2021 - it then changed the latter's name to Adwanted UK. The UK company is the parent of online publication The Media Leader; operates automated audio trading and accountability system J-ET, and commercial audio distribution system Audiotrack; and last week won a contract from OOH media measurement body Route to collect and process audience data in collaboration with Ipsos.

Adwanted UK is now partnering with Work Research, which consults to build b2b brands for media platforms, data and technology firms, industry trade bodies and agencies. The two have launched Adwanted Consulting, which offers research, advisory and consulting services and is described by Work as 'a comprehensive strategic offering that unlocks bigger and deeper insight into media brands'.

The new division will draw on the skills and experience of Work Research leaders Justin Gibbons and Tony Regan, Adwanted Head of Research Anne Tucker and Adwanted Connected leader Rob Laurence. Adwanted CEO Greg Grimmer (pictured) states: 'Due to our 'unbiased expert' status, we are often asked by existing industry clients to help them not only with reaching audiences but also defining the messages that they should be giving to their customers. Combining our current research nous with the industry's favourite organisation, Work Research, will provide our existing clients with a consultancy offering that we believe will be unrivalled by competitors both inside and outside the sector'.

Web site: https://info.uk.adwanted.com/adwanted-consulting .

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