Revenue Up 15%, Strong Profit for DoubleVerify

Digital media measurement provider DoubleVerify (DV) has announced revenue up 15% to $656.8m in the full year 2024, with adjusted EBITDA of $218.9m.

DV, which was acquired in 2017 by private equity firm Providence Equity Partners, offers MRC-accredited software that verifies the quality and effectiveness of digital ads. Yesterday the company announced it would pay $85m in cash to acquire marketing attribution specialist Rockerbox.

Revenue was split between $373.1m for Activation, up 13%, and $226.9m for Measurement, up 15%. Social media and international measurement outperformed with growth of 27% and 22% respectively, with EMEA particularly strong (up 25%). Fourth quarter revenue rose 11% to $190.6m, of which measurement accounted for $64.4m, up 7%.

CEO Mark Zagorski (pictured) called the results 'solid', despite 'variability in the market', and stated: 'Demand for DV's solutions remained strong, with CTV measurement surging 95% year-over-year and supply-side revenue increasing 34% - reinforcing our leadership in verification and media quality measurement... we maintained a strong profit margin while continuing to invest in evolving our solutions to not only enhance advertising brand alignment but also help measure and optimize media effectiveness'.

For the Full Year 2025 the firm is predicting revenue growth of 10% and adjusted EBITDA margin of around 32%.

Web site: www.doubleverify.com .