Funds for Customer Simulations Firm POCKLA

In London, marketing tech firm POCKLA has raised £1.6m in seed funding, to be used in scaling its proprietary AI-powered content strategy and creation platform, including accelerated product development and expansion of its team.

POCKLA was founded in 2022 by Hugo Bibby (pictured right) and Rupert Boddington (pictured left), and aims to disrupt social listening. The firm uses a combination of AI and human involvement to offer clients a simulation of the emotions, experiences and psyche of a typical customer, in order to help capture audience attention. POCKLA promises brands help in finding the 'Internet voice' and find topics and conversations their audience truly cares about - these insights are fed into the firm's content engine, which aims to help them create and deliver 'authentic, impactful content'.

The latest round takes POCKLA's total funding raised to date to £2m, and was led by Venrex, with participation from The Sidemen's VC arm Upside Ventures, Love Ventures, Shuttle and Syndicate Room, plus individual investors including Dan Cobley, previously Head of Google UK/Ireland, and former MiQ execs Michael Chock and Ryan Quinn.

'We're thrilled to secure this funding which marks a pivotal step in POCKLA's journey' says Bibby. 'The team is excited to help brands open up a medium of communication with customers that is hard to access authentically. This is all made possible with the backing of industry titans like the Sidemen, Venrex, Love Ventures and our other incredibly supportive investors'.

Web site: www.pockla.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.