Qrious Brings in Brain as Data Chief

Behavioral intelligence specialist Qrious Insight has appointed Matt Brain, until recently leader of Kantar's central Data Acquisition and Technology programme, as its new Chief Data Officer (CDO).

Headquartered in Florida, Qrious uses customizable passive metering technology to capture comprehensive data on digital activity, including app usage, web site visits, media exposure, in-app purchases and physical location data - allowing it to advise clients on the drivers of digital behaviour.

Brain brings around thirty years of experience in IT and technical roles, including spells at biotech research company Agilent, Smith Micro Software, and Kantar - he spent more than a decade at the global insights group, most recently as Global Director of Data Acquisition and Technology, New Data and Innovation. In this role he was responsible for developing and integrating robust data sets for use by Kantar's operating brands, including both buying in commercially available datasets and developing bespoke products.

In his new role, he will lead development of Qrious's Behavioral Data Network, oversee its overall data strategy, and guide the evolution of its passive metering technology. CEO Andrew Moffatt says the hire comes at a pivotal moment for the company: 'As we scale our Behavioral Data Network, Matt's expertise will accelerate how we empower brands and researchers to build their own first-party data assets - unlocking intelligence that's measurable, predictive, and real. This isn't just an expansion of our technology; it's a redefinition of what's possible with behavioral data.'

The firm is online at www.qriousinsight.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.