QuestionPro Hires Leader for Two Units

In Austin, Texas, research software firm QuestionPro has appointed Laura Baker as of President of its Communities and InsightsHub offerings, leading growth and strategy for both.

QuestionPro provides a fully integrated online platform for survey research, customer experience (CX) and workforce/employee experience software, as well as polling, journey mapping, employee 360s and data visualization. Aside from its Texas headquarters and other US offices, it has locations in Canada, Mexico, the UK, Germany, France, Japan, Australia, the UAE and India.

Baker brings experience from leading commercial teams in the SaaS and market research industries. She was previously CEO of KnowledgeHound, a search-based survey data analysis specialist where she spent four years, and following its acquisition by YouGov she served as Chief Commercial Officer, integrating the teams and market offerings. Earlier in her career she helped to build and grow commercial teams for more than fourteen years at Mintel International. Most recently, she founded and ran consultancy Vista Growth Solutions.

QuestionPro CEO and founder Vivek Bhaskaran states: 'We look forward to Laura Baker joining the QuestionPro leadership team. Her exceptional track record in scaling data-focused businesses and her deep understanding of the research landscape make her the ideal leader to spearhead our Communities and Insights Hub divisions.'

Web site: www.questionpro.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.