UserTesting Buys Participant Recruiter User Interviews

In the US, enterprise customer insights platform UserTesting has acquired User Interviews, provider of a participant recruitment platform for user research, market research, and AI training.

UserTesting, which is a Thoma Bravo portfolio company alongside Medallia, J. D. Power, Verint and other research and analytics firms, combines a huge participant network, AI-driven insights, feedback solutions and expert services to help enterprises validate decisions, co-innovate at scale and improve products and experiences. User Interviews boasts access to more than six million participants, coupled with precise matching and fraud prevention, to help research and other clients recruit for a wide range of study types. Respondents can include B2B, consumers or domain experts needed for model training.

UserTesting says bringing these skills and features together will make it fast, easy and cheap for clients to recruit the right participants at scale across any criteria, geography or audience type, and thereby 'ground every AI deployment, product enhancement, marketing program, and customer experience in authentic customer understanding.' The offer will include precise targeting and matching, based on rich demographic, behavioral, attitudinal, and industry-specific segmentation; proprietary fraud prevention software; fast access to millions of participants for live and unmoderated conversations, or large-scale quant; and bulit-in security, privacy, and data governance designed for global enterprises.

UserTesting Chief Exec Eric Johnson says the deal creates 'the fastest and most reliable way for teams to understand their customers and make better, smarter decisions with confidence.' Basel Fakhoury (pictured), CEO of User Interviews, adds: 'We started User Interviews to help organizations hear from the people that matter most to their businesses. Combining User Interviews' panel capabilities with UserTesting's platform gives enterprises a more scalable, trusted way to access the right audiences and turn insights into action.'

Web sites: www.usertesting.com and www.userinterviews.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.