Senior Sales Hire for Rep Data

New Orleans-headquartered MR industry data quality firm Rep Data has appointed Rob Matta as SVP of Sales, based in the New York City area.

Rep Data was founded in 2019 by former Lucid and Research Now exec Patrick Stokes, and offers a centralized DIY sampling platform called Research Desk, and an anti-fraud software platform called Research Defender. In February it acquired ReDem, an in-survey data quality solution, adding expertise in fraud prevention and paving the way for growth in Europe.

Matta brings nearly two decades of experience developing long-term client partnerships and leading sales teams in the MR space, and joins after more than nine years at Prodege, most recently as VP of Client Development. Earlier he worked as Senior Director of Client Development and Research Solutions at Instantly and Manager of Client Development and Research Solutions at Research Now.

In his new role, he will focus on building new enterprise client relationships and expanding Rep Data's strategic sales capabilities across the USA.

Rep Data CEO Ryan Rothe says Matta brings deep industry experience and a strong client-first mindset, commenting: ''He understands how to build lasting partnerships and deliver solutions clients can depend on. As demand grows for more rigorous, end-to-end approaches to data quality, Rob will play an important role in helping us scale that impact across the US market.'

Web site: www.repdata.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.