Scalafai Studio Adds MaxDiff, Conjoint, TURF and More

Austin, Texas-based MR tech company Scalafai has enhanced its Studio end-to-end research platform, to allow rapid quant studies 'without cutting corners.'

Scalafai was founded in 2024 by current CEO Jeremy Antoniuk - formerly of Research Now, FocusVision (Decipher) and Rep Data - and works both with research agencies and enterprise clients. Its Scalafai Studio solution automates quant and qual research from survey design through reporting, promising to leave researchers in control at every stage. The new expansion adds methods including conjoint, MaxDiff, segmentation, TURF, and AI-moderated interviews.

To illustrate the speed of Studio, the firm says survey design can be completed in under twenty minutes, fielding through direct integrations with 36 sample providers, weighted tabulation with stat testing in about 90 seconds, and fully editable PowerPoint and Word reports in under 30 minutes. However, it claims to accomplish this without losing quality: agents are grounded in more than 500 market research best practices, and its platform runs sixty discrete quality checks before, during and after fieldwork, removing low-quality and fraudulent responses in real time. Study results are fed into a knowledge base which can be searched using plain English.

'Research still runs on hundreds of spot tools that were never built to work together,' says Antoniuk. 'Much of the industry is bolting AI onto that same fragmented stack, but it's still too complex, too error-prone, and too slow. As a result, companies often make big decisions without data. Scalafai Studio replaces the patchwork with one platform, moving companies closer to instant market visibility.'

Web site: www.scalafai.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.