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Today's News Headlines...

TOP STORIES

9/12/22
Article Headline
Posted: 9/12/22

Disney's Advertising division has announced an advanced integration with ad measurement, planning and optimization platform VideoAmp, using 'Clean Room' technology to offer clients ad metrics and privacy-compliant first-party data usage in the post-cookie world.

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Article Headline
Posted: 9/12/22

Predictive ad analytics firm datafuelX has announced three senior hires for new roles: Steve Popper as VP of Technology, Guanghui Lui as VP of Data Science, and Caitlin Barter as Director of Partnership Success.

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Article Headline
Posted: 9/12/22

Online survey, CX and EX software firm QuestionPro has appointed Marc Mandel as Vice President of North American Sales & Account Management, leading its Customer Experience Go-to-Market teams for the continent.

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Article Headline
Posted: 9/12/22

US-based strategic consultancy and MR firm KS&R has appointed Kathleen McKnight and Dan Conners to its Board of Directors.

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Also in today's news...

Article Heading

CIMM Launches Five New Working Groups

Posted: 9/12/22

US-based media metrics body the CIMM is to launch five new Working Groups to support its mission promoting innovation in media measurement, metrics and data. They are Cross-Media, Multi-Currency, Content, TV Data and CTV / Streaming / Programmatic. More

Article Heading

Partnership Boosts Comscore's Predictive Audiences

Posted: 9/12/22

Comscore has extended its partnership with independent ad platform AdForm, making the former's Predictive Audiences solution available to the latter's clients worldwide. More

Article Heading

Signoi Launches Semiotic Video Analysis Service

Posted: 8/12/22

Brighton, UK-based insight and foresight platform Signoi has unveiled a new service analysing videos from any source, and including the use of higher-order semiotic frameworks which it says can 'pinpoint significant shifts in motifs within a video, and ultimately capture the whole narrative in its essence'. More

Article Heading

ESOMAR to Present Misconduct Findings at EGM

Posted: 8/12/22

Following last week's news that ESOMAR is to rerun its Council elections after uncovering 'serious misconduct', the industry body is to hold an Extraordinary General Meeting (EGM) to schedule the rerun, agree an extension to the sitting Council's term, and brief members on its investigation. More

Article Heading

WPP Buys Canadian eCommerce Agency Diff

Posted: 8/12/22

WPP has acquired full-service eCommerce agency Diff, whose offer includes site optimisation and user testing. Terms of the deal have not been disclosed. More

Recent Appointments

Recent Appointments...

Vision One

Posted: December 8 2022

In the UK, full-service MR company Vision One has promoted Evie Bradbury to the role of Client Success Manager. More

Vision One

Posted: Dec 8 2022

In the UK, full-service MR company Vision One has promoted Evie Bradbury to the role of Client Success Manager. More

AbelsonTaylor

Posted: Dec 7 2022

Chicago-based health and wellness ad agency AbelsonTaylor has appointed Rebecca Visconti as Vice President of Marketing Intelligence, leading a team which provides clients with data, analysis, insights, multi-touch attribution models, predictive data intelligence, and success metrics. More

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MR Events & Training Courses

MR Events and Training Courses

A selection of upcoming events & Training courses.

30th Nov 2022 ESOMAR 2022 - Forecast. Forward. Faster. - Virtual
8th Feb 2023 Qual360 Europe 2023 - Berlin, Germany
22nd Feb 2023 2023 Quirk's Event - Los Angeles - USA
8th Mar 2023 QUAL360 North America 2023 - USA
27th Mar 2023 2023 Quirk's Event - Chicago - USA
28th Mar 2023 GreenBook Events - IIEX Europe 2023 - Amsterdam