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Today's News Headlines...

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23/9/22
Article Headline
Posted: 23/9/22

YouGov has launched free 'Lite' versions of its BrandIndex and Profiles tools, allowing users to analyse their target audiences and track brand performance for no charge.

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Article Headline
Posted: 23/9/22

US-based verbatim analysis software firm Ascribe has announced a new release of its AI Coder, which it says enables responses to be coded and a summary delivered within an hour.

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Article Headline
Posted: 23/9/22

Dublin, Ireland-based research agency Behaviour & Attitudes (B&A) has hired former RDSi director Davina O'Donoghue as a full-time Board Director.

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Article Headline
Posted: 23/9/22

US television measurement and analytics company 605 has announced a data and tech collaboration agreement with streaming TV measurement and intelligence platform Conviva, to provide a de-duplicated view of media consumption in US households.

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Also in today's news...

Article Heading

Hansa and Qualtrics in Brand Health Partnership

Posted: 23/9/22

Indian-owned consumer insights company Hansa Research has partnered with experience management platform Qualtrics, to help organizations monitor their brand health performance and build their brands in the country. More

Article Heading

$20m for Tourism Intelligence Provider Zartico

Posted: 23/9/22

In the US, tourism industry data intelligence and analytics specialist Zartico has raised $20m in a Series A round of funding, which it will use to grow its engineering and product teams, and expand its machine learning, AI and predictive capabilities. More

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Relative Insight Hires Sales Team Leader in US

Posted: 23/9/22

Text analytics software firm Relative Insight, headquartered in the UK, has appointed long-time IBM exec Kimberly Shernoff to lead its US-based sales team from the firm's new Philadelphia office. More

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Stagwell Launches Risk and Reputation Division

Posted: 22/9/22

In the US, marcoms network Stagwell has launched a Risk and Reputation business unit, to help business leaders audit the issues most important to their stakeholders, develop proactive and reactive strategies, and monitor and measure the impact of positions on business reputation. More

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Kantar Expands YouTube Ad Effectiveness Measure

Posted: 22/9/22

Kantar has expanded its YouTube measurement services, allowing marketers to assess ad effectiveness in both single channel and multi-channel campaigns. More

Recent Appointments

Recent Appointments...

VideoAmp

Posted: September 23 2022

Tony Fagan, Chief Technology Officer of media measurement and optimization software company VideoAmp, is taking on an expanded role with responsibility for oversight and development of the firm's Product, Engineering and Research and Development (R&D) departments. More

Mars Wrigley

Posted: Sep 21 2022

In the US, confectioner Mars Wrigley has appointed former Kantar exec Celia Van Wickel as Global Director and Head of Omnichannel Analytics. More

Behaviorally

Posted: Sep 21 2022

In the UK, shopper marketing consultancy Behaviorally has appointed former InSites Consulting exec Emma Kirk as Vice President in its Manchester office. More

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MR Events & Training Courses

MR Events and Training Courses

A selection of upcoming events & Training courses.

7th Sep 2022 UXDG Design Summit 2022 - Virtual
18th Sep 2022 ESOMAR Congress 2022 - Toronto, Canada
20th Sep 2022 MRMW Europe 2022 - Berlin, Germany
12th Oct 2022 The Quirk's Event, Virtual Global - Virtual
20th Oct 2022 succeet22 - Munich, Germany
8th Nov 2022 QUAL360 APAC 2022 - Singapore