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Santa Clara, California-based workflow management software firm ServiceNow has acquired German information retrieval and knowledge management company Raytion. Financial terms were not disclosed.
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In Newton, MA, B2B tech purchase intent data and services firm TechTarget has released Market Monitor, which it says will help B2B enterprise technology organizations plan their product and go-to-market strategies, and adapt to dynamic market shifts and buyer needs.
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Miami-based firm Analytic Partners has agreed to acquire British marketing analytics company Magic Numbers, for an undisclosed sum.
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In the US, real estate industry marketing analytics platform Audience Town has launched a new service offering home builders keyword-based buyer insights and attribution analysis.
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CX management platform Nextiva has appointed former Salesforce and Goldman Sachs staffer Stephanie Robotham as Chief Growth Officer. More
Data activation and engagement platform MessageGears has enhanced its analytics suite to promise enterprise clients 'comprehensive insights into customer behavior and campaign performance' directly from their existing data warehouse. More
Australian media measurement body OzTAM has announced that the 'VOZ' Total TV Viewing system will become the country's ad trading currency from the end of this year. More
Data and research group Pureprofile says it has 'great momentum' for 2025 after reporting record revenue of $AUD 13.1m in Q4, up 18%. Full year revenue for the period ending 30th June was $AUD 48.1m, a rise of 10%. More
Sponsorship analytics platform Relo Metrics has unveiled an in-venue analysis solution promising sports properties and their partners 'a robust and holistic measurement of in-stadium / arena assets'. More
In Texas, Sheri Stark has rejoined Touchstone Research as a Senior Qualitative Analyst. More
Fieldwork and MR support services firm Focus Forward has promoted Rachael Lynn, previously Qual Director, to Vice President. More
CIMM, the US-based group promoting best practices and innovations in media measurement and ad currency development, has appointed OMD USA Chief Executive Chrissie Hanson to its Board of Directors. More
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