Sample marketplace Cint has partnered with self-serve market research platform Brainactive.ai to offer users 'professional end-to-end surveys with real consumers...in a matter of minutes'.
The Cint Exchange platform allows users to post survey questions and get answers from 335 million opted-in respondents across 130 countries. Brainactive.ai taps deep profiles of more than 300 million consumers on over 70 data points including demographics, consumption behavior, preferences and ownership, to offer companies information on attitudes to their products and services.
The partnership promises those with or without relevant research and analysis expertise the ability to conduct 'professional end-to-end surveys with real consumers from over 130 countries, in a matter of minutes', assisted by conversational and generative AI. Questionnaires for this can be created in 'a few minutes' with the help of an AI assistant called Brainy.
Brainactive.ai Chief Exec Daniel Dunose comments: 'The future belongs to organizations that adopt transformative technologies. However, asking the right questions that lead to informed business decisions and innovative approaches is equally important. Thanks to this partnership with Cint, we will now be able to cover the entire spectrum of market research needs, and thus provide the right answers in any field of interest by accessing hundreds of millions of real respondents from all over the world'. Patrycja Reinhart, VP, Account Management Central Europe for Cint, adds: 'Comprehensive market research has traditionally been the domain of experts with years of training and experience. By leveraging Cint's fully automated API, the Brainactive platform will enable customers across all industries and geographies to run full-scale projects at speed with real consumers'.
Cint is lised on the Nasdaq Stockholm exchange and employs more than 1,000 people in offices in locations including Stockholm, London, New York, New Orleans, Singapore, Gurgaon and Sydney.
Web sites: www.cint.com and www.brainactive.ai
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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