In New York, Superside, which provides AI-based solutions for ad creative, has announced the launch of Superads, an insights tool built for creative teams and performance marketers.
ContinueIn London, ad tech and data company Making Science has announced that former Ebiquity CEO Nick Waters will join as CEO for the UK, Northern and Central Europe, as of February next year.
ContinueDisney+, the streaming division of the entertainment group, has teamed up with audience measurement company AudienceProject to offer advertisers independent data on campaign reach, frequency and impact.
ContinueMarket intelligence platform CB Insights has announced an integration with Microsoft's personal AI assistant Copilot, which can now draw on CB's proprietary data and insight on millions of companies and more than 1,400 markets to inform its responses.
ContinueLondon-based insight agency Opinium has appointed former 2CV researcher Jamal Khadar as a qual-focused Associate Director, based in the group's Amsterdam office. More
Adelaide, Australia-based omnichannel attention measurement company Amplified Intelligence has appointed media and advertising veteran Barry Cupples as Advisor to its Board and Enterprise Sales team. More
Omnichannel advertising firm Mediaocean is to acquire ad creation, delivery and measurement firm Innovid, and merge it with its Flashtalking ad serving unit. The price of $3.15 per share gives Innovid an enterprise value of $500m. More
In London, travel & hospitality industry commercial intelligence platform Lighthouse has announced a Series C growth investment of around $370m, led by KKR and valuing the firm at over $1 billion. The money will be used to continue product innovation, expand globally and pursue strategic acquisitions. More
International MR and data analytics group YouGov has opened a new, larger office in the Indian megacity of Mumbai. More
In London, insight industry comms Keen as Mustard Marketing has appointed Vanessa Chirayus as a Junior Marketing Executive. More
Blue Bell, PA-based custom MR firm AMC Global has promoted Alison Hansberry to Research Director. More
UK agency Boxclever has promoted Christina Tarbotton from AD to Research Director. She has worked at the company for more than five years. More
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