Hansa Names Former IMRB Exec as New CEO

In India, former Kantar IMRB exec Praveen Nijhara has joined Hansa Research as Chief Executive Officer, replacing Ashok Das who will continue as a senior advisor for the group.

Headquartered in Mumbai, Hansa Research provides marketing research and advisory services across areas such as customer experience and advocacy, brand strategy, and product and process innovation. Nijhara (pictured) joins after nearly eleven years at Kantar IMRB, latterly as Senior Executive Director responsible for the firm's Customer Experience & Loyalty Business in the South Asia region. Prior to this he worked for ICICI Prudential Life Insurance as VP, Consumer Insights; and IMRB International as AVP; having begun his career with MORI in London as an RE.

Das has led Hansa Research for the past seventeen years, and earlier was President of A C Nielsen ORG MARG, having begun his career at IMRB. Commenting on Nijhara's appointment, Das said: 'I am very happy to have found Praveen to succeed me, to lead Hansa Research in its next phase of development and growth. We have in him a true market researcher with energy and passion. Hansa is in an excellent position, and I am sure Praveen will provide the leadership for more innovation and greater engagement with the market'.

Web site: www.hansaresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.