Cubery rolls out Automated MR Platform in US and UK

Melbourne, Australia-based tech-driven research agency Cubery has rolled out its platform in the US and UK.

Cubery provides solutions for testing marketing effectiveness of advertising, new product innovations and packaging - either for use in fully automated, self-serve projects, or with access to the firm's in-house team of specialist consultants who will analyse the test results and provide directions for improvement. Since launching in 2016, the company has worked with global brands and agencies across Australia and New Zealand. The firm says international clients increasingly demand consistency in research methodologies across markets, and the expansion provides them with a single platform for managing projects and building meta learnings.

Founder and MD Phil Toppi (pictured) comments: 'Our vision for the future of market research isn't one where clients need to make a trade-off between the benefits of working with a technology company versus a full-service consultancy. We believe they serve an equally valuable purpose, and together enable businesses to make smarter, faster and better decisions'.

Web site: www.cubery.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.