EyeSee Opens London Office

Behavioural research specialist EyeSee has opened an office in London, to be run by former Nielsen exec Payal Patel who joins in the role of Director of Business Development.

EyeSee uses online eye tracking, facial coding, virtual shopping, and surveys to measure the impact of shopper marketing, advertising, digital solutions and innovations. Headquartered in Ghent, Belgium and New York, the firm also has offices in Paris and Belgrade, and employs around 90 staff.

Payal (pictured) joins the company at its new office in Aldgate after eight years at Nielsen, where she latterly served as Media Analytics Sales Specialist. Prior to this, she worked for neuromarketing business Nielsen NeuroFocus, latterly as a Senior Manager in Mumbai, having earlier worked for Nielsen's BASES innovation division as a Senior Research Analyst.

Commenting on the expansion to London, Joris De Bruyne, EyeSee's Partner who oversees sales in Europe, comments: 'The UK is a leading global CPG and food and beverages market in which we have developed solid partnerships by providing cutting edge behavioural insights to companies such as Kimberly-Clark, McDonalds, Coty and Müller. We look at this as a step towards establishing even closer relationships, opening up to new industries and projecting opportunities locally'.

Web site: www.eyesee-research.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.