Topvote Direct-to-Consumer App Launches

In New York, advertising software company Top Inc. has launched a direct-to-consumer voting app called Topvote, through which clients can collect user-generated content and consumer feedback.

Topvote has been designed to incentivize consumers to participate with advertising and opt in to sharing data, in return for winning rewards or recognition. The app for iOS (Android coming shortly), crowdsources who should win the 'top vote' in various categories, with entries and voting open and visible to everyone, regardless of connections. People can follow where the results stand in real-time, and the app can personalize the content for each user, while enabling private voting or competitions between friends.

CEO Will Cohen (pictured) comments: 'Marketers want to collect opt-in, first-party data, and consumers want a direct voice with brands. Our platform makes it simple for consumers to participate in personalized competitions and voting campaigns. We can also extend these campaigns into any other form of media to drive scale. We want to give people a voice and to feel recognized for their talent and content. Topvote provides a way to do this'.

Web site: www.topcorp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.