TVision Launches Streaming Analytics Service

US-based TV attention measurement company TVision has launched a solution to capture and measure second-by-second, person-level viewing behavior from streaming activity.

TVision's opt-in panel uses privacy-focused hardware and software for passive monitoring of television viewing behavior and person-level measurement data, reported second-by-second. The company's core technology uses patented computer vision algorithms to passively measure 'eyes on screen', in order to understand engagement with video content.

Its new Streaming Analytics solution provides granular metrics of streaming content across leading platforms, delivering person-level metrics about streaming at the program, application, and device level. At the latter level, TVision also identifies streaming app usage across specific OTT devices. Data derived from the service includes OTT platform performance to determine which devices, apps and programs capture viewers and engagement; consumer trends and insights to identify how audiences consume and engage content on OTT; and analysis of tuning, viewing and attention for specific OTT content and services.

Luke McGuinness (pictured), President of TVision, comments: 'Given the stakes of a fast-changing market, industry players can't afford to be in the dark when it comes to OTT. Being better informed about shifting media consumption trends at the person-level provides a competitive edge - which is critical to sound decision making for anyone interested in streaming video.'

Web site: www.tvisioninsights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.