Buys Unites Cannabis Data Firms

In the US, cannabis industry big data firm New Frontier Data has agreed to acquire discovery and profiling platform Zefyr, in a cash and stock transaction totalling more than $10m.

Zefyr currently offers two web-based solutions, Consumer Dash and Product Dash. The firm captures data from multiple sources and then analyzes and deploys data and associated solutions using artificial intelligence, machine learning and Amazon Web Services to answer such questions as where ideal customers are located, what products/experiences consumers prefer, and what are the average and individual prices of products being sold.

Additionally, Zefyr integrates with New Frontier Data's cannabis intelligence online platform, Equio, for real-time insights. The two firms plan to correlate various data sets and combine proprietary algorithms to more accurately predict cannabis consumer behavior. Zefyr's leadership and team will remain in place and independent as a separate P&L, while using New Frontier Data's larger infrastructure to scale its products and services.

New Frontier Data founder and CEO Giadha Aguirre de Carcer (pictured), comments: Today, as mature market entrants move beyond examining investment risks and opportunities to connecting with the cannabis consumer, Zefyr enables us to expand and deepen our data services to support these evolving cannabis data needs. After one year of working together, this transaction culminates a number of investments in support of our joint efforts to leapfrog current offerings'.

Web sites: www.newfrontierdata.com and www.gozefyr.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.