Talkwalker Launches First Party Customer Data Tool

Social media listening and analytics specialist Talkwalker has launched a new product called Customer Data +, which allows enterprises to analyze customer conversations from their own first-party data sources.

Talkwalker's analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social media networks, news web sites, blogs and forums in 187 languages. Through the launch of Customer Data +, the firm's platform can now be used to run analysis on first-party text data such as customer service e-mails, chats, surveys, and call center transcripts.

Christophe Folschette (pictured), company co-founder and Global Sales Director, comments: 'We've created an industry-leading social media listening and analytics tool that allows companies to see how customers engage with them across social and the web. Customer Data + goes a step further by using Talkwalker's AI Engine to run analysis on a company's first-party text data and offer a complete picture of multiple data streams'.

Web site: www.talkwalker.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.